Companies that are aiming to grow and expand outsource their manufacturing or business services such as call center services, as well as research and development activities with the objective to reduce the operations costs. They also do this to easily access skills they do not have in their organization. Likewise, outsourcing manufacturing or logistics to third-party companies from other countries also enables companies to penetrate local markets by cutting the cost of market entry, understand the local requirements, resolve the barriers to entry and support market expansion services. Here are the reasons why outsourcing is a valuable strategy for businesses to easily enter foreign markets:
- They have knowledge of the local market
A local BPO company can provide you with local market knowledge. They are more acquainted with the local cultural and business requirements and know the country’s product and marketing regulatory requirements. A foreign business owner might find it hard to get the same level of understanding of the local market. Accurate local knowledge can help the exporter identify the best sales and marketing strategies that they need to implement as well as the possible risks that they need to address.
- They Provide Convenient Logistics
A firm that hires the service of a reliable business process outsourcing provider to supply the demands of the local market lessens the logistics costs. The exporters are able to reduce shipping and warehousing expenses and can adapt to the changing market conditions without difficulty. Thus, a locally-outsourced supply source makes it possible for the exporter to provide fast delivery to local customers and responds quickly to take advantage of emerging opportunities.
- Reduce Barriers to Entry
Hiring a business process outsourcing partner to manufacture and distribute products to a local market can help you beat the barriers to market entry. Some countries require high import tariffs that don’t apply to the local firm. While in other countries, governments may proscribe imports or only allow local manufacturers to sell products. The local consumers may also prefer products that are locally-manufactured over the imported products. Your outsourcing partner may modify the original product specification to conform to local standards and regulations.
- Help Your Company With Market Expansion
Your BPO service provider can offer you valuable market expansion services. These services correspond to a bigger role for outsourcing and incorporate market research and support for business processes that entail a significant level of direct customer contact, which include marketing and sales, logistics and distribution and customer support. Your BPO partner can help you with your brand’s promotional campaigns, organize sales training, take orders and manage invoicing. They can also deliver customer support services such as installation, repairs and maintenance.
- Reduce Resource Requirements
Firms that need to have local presence in export industry to augment marketing performance or comply with import requirements can cut their resource requirements with the help of a reliable BPO company. With the help of their outsourcing partner, foreign business owners do not need to spend more financial resources in building and managing their local manufacturing facilities.